Ever wonder if your car has the power of a gun?

The Frontier post designed an advertisement stressing the importance of driving safe. The frontier post is an online news website about news from business, sports, and politics. The advertisement utilizes a picture of car keys in a shape of a gun to show the connection of how both can "take one life every 25 seconds". There is no car manufacture nor brand associated wit the advertisement. Thus implies that the main purpose of the advertisement is to make the reader aware of the importance of automobile safety.

This advertisement uses colors,words, and metaphors to set a tone that will make the reader more aware of the danger of automobile accidents. It does a great job of creating a serious and dark tone to catch the readers attention. I believe that their main purpose is to warn people of the serious injuries and deaths caused by driving under the influence(DUI) and texting while driving, which are the main causes of automobile accidents in this day in age. The advertisement utilizes the car keys to look in a shape of a gun to show the reader how driving under the influence and texting could result in the same fatal result of a gun. Many people dont take driving seriously as holding a gun and that is why many lives are taken because of texting and driving and DUIs every year. This advertisement changes that mindset by making people aware that the two completely different things can cause as many deaths as each other.

The article shifts the mood so the reader attains the emotions and messages the advertisement is trying to get through to them. The content of the article is a serious controversy that the United States is facing with the increased use of phones and carelessness. The Frontier post does an outstanding job representing this by using black and white. Furthermore, they use the black background with the light making the white part appear, setting the main viewpoint on the keys. The combination of the emotions set by the colors and viewpoint is a critical part of how the article presents itself to its readers. I dont know about everyone else but the advertisement gave me the chills.

The words also create their own desired tone that sends the "drive safe" message to readers. The simple theme of the word form makes it easy for the reader to read. The simplicity also gives that serious tone to the advertisement compared to a very large or small font size. The first line "takes one life every 25 seconds" in black represents the dark problem with drivers killing lots of innocent people each year. The second line "drive safe" in white implies to the reader with the right choice with a guiding towards the light attitude. The use of ying yang color schemes matching with the message of the word sets an easy way for the reader to feel the tone. I believe the modest way of reaching out to the reader with the words with slight tweaks in fonts and colors makes the combination very unique and effective.

I believe this is society reaching out and telling people to keep other lives in their thoughts as they drive. It stresses the importance of how its important to be responsible for not just yourself but the country and its people as well. I think this advertisement successfully sends the message to many drivers out there to be more safe and could be best used if it was posted on billboards. It is important that people are aware that driving can kill during this era of progression in electronics. I hope advertisements like this continue to influence drivers around the nation.There are more examples shown by advertisers that changes the societies mind by thought provoking at this link.