Close your eyes. Imagine a
typical Nike advertisement. What do you see? A woman who is beautifully toned
with perfect hair and makeup? Or a tall, broad shouldered man with defined
muscles? Now open your eyes and take a look that this Nike advertisement, which
is none of the things that describe a typical Nike advertisement.
This image is of an obviously overweight boy, who appears to be in his early teens, running down a long, isolated road. His facial expression tells it all. He is exhausted and tired of struggle of exercising.
This image is of an obviously overweight boy, who appears to be in his early teens, running down a long, isolated road. His facial expression tells it all. He is exhausted and tired of struggle of exercising.
This is definitely not a typical Nike advertisement,
because usually Nike commercials and advertisements consist of very athletic
and fit looking fitness models, which have been edited and touched up with the
use of computers and technology. Choosing someone who appears to be struggling
with their weight was a very deliberate choice to show that Nike is concerned
with realistic body images and weight loss issues rather than just portraying
the idea of a perfect body.
The text of this advertisement would be considered the things that can be seen just by looking at it. Some of those things include the sunset; the road, the boy, the caption, “find your greatness”, and the Nike swoosh. On the other hand, the subtext would include things that could be interpreted by someone looking into the deeper message of the advertisement.
By choosing to send a message to people that struggling with weight loss and body image is more common than we think. Even with this societal struggle, Nike wants the viewer to know that it is okay not to have the perfect body shape.
This advertisement is very visually appealing to the eye because there is only one major focal point, which is the boy in the middle of the page. Since the focal point is in the center of the page, it aligns with the rule of thirds. The rule of thirds is when the focal point is at the intersection of the gridlines, if the page was split up into a three by three grid. The main focus of the advertisement jumps out at you, and you know exactly what is being advertised because of the iconic Nike check on his t-shirt.
The text of this advertisement would be considered the things that can be seen just by looking at it. Some of those things include the sunset; the road, the boy, the caption, “find your greatness”, and the Nike swoosh. On the other hand, the subtext would include things that could be interpreted by someone looking into the deeper message of the advertisement.
By choosing to send a message to people that struggling with weight loss and body image is more common than we think. Even with this societal struggle, Nike wants the viewer to know that it is okay not to have the perfect body shape.
This advertisement is very visually appealing to the eye because there is only one major focal point, which is the boy in the middle of the page. Since the focal point is in the center of the page, it aligns with the rule of thirds. The rule of thirds is when the focal point is at the intersection of the gridlines, if the page was split up into a three by three grid. The main focus of the advertisement jumps out at you, and you know exactly what is being advertised because of the iconic Nike check on his t-shirt.
This advertisement also works because there are not too
many words or fonts. The simple statement, “Find your greatness” is written in
all caps in one font, so it is it very easy to read. Although this message is
simple and brief, it has the capability, paired with this photo, to inspire
someone to purchase Nike clothing to exercise and “find their greatness”.
This boy perfectly portrays the struggle of weight loss and body image
acceptance.
The color scheme also does a good job complementing each other to make this advertisement visually appearing. Since this boy is outside, the colors of nature always seem to work together. The blues, purples, and pinks in the sunset and the shades of green in the field meet perfectly together at the horizon. Since the road and field lead to the horizon, it automatically guides your eyes to the Nike logo, by using the line element of design.
This can also be categorized as movement, which is a principle of good design. The movement controls the eye flow to the important part of the advertisement. Another principle that this advertisement abides by is unity. Unity is when everything comes together and belongs to one design.
I would categorize this advertisement as a success because it stepped outside of the lines of what would usually be expected from a company or brand like Nike, which in my opinion was very refreshing. This was a deliberate attempt to try to erase the stigma that only people in phenomenal physical shape are happy or that regular, everyday people do not struggle with weight loss.
The color scheme also does a good job complementing each other to make this advertisement visually appearing. Since this boy is outside, the colors of nature always seem to work together. The blues, purples, and pinks in the sunset and the shades of green in the field meet perfectly together at the horizon. Since the road and field lead to the horizon, it automatically guides your eyes to the Nike logo, by using the line element of design.
This can also be categorized as movement, which is a principle of good design. The movement controls the eye flow to the important part of the advertisement. Another principle that this advertisement abides by is unity. Unity is when everything comes together and belongs to one design.
I would categorize this advertisement as a success because it stepped outside of the lines of what would usually be expected from a company or brand like Nike, which in my opinion was very refreshing. This was a deliberate attempt to try to erase the stigma that only people in phenomenal physical shape are happy or that regular, everyday people do not struggle with weight loss.
No comments:
Post a Comment