Fast Five

The Fast and Furious movies are some of the most action packed and explosive driving movies of all time. This being said that does not change with the fifth of the eight movies that have been produced. However, the trailers continue to drag in new audiences, as well as, the old loyal audiences. The trailer for Fast Five does the same.

It starts at with a scene from the movie where the main group of characters led by Dominic Toretto starts a war with a drug lord in Brazil. This leads to United States government agents to track them down and try to capture the group led by Toretto. From this point on in the trailer there are scenes from the movie of car crashes and explosions. There are clips of women in skimpy clothing and bikinis. The trailer even gives a short clip into the major ending scene of the movie. All of these actions are used to draw in the audience in, so they will go see this action packed film.

The first thing that pops out about the whole trailer is all of the explosions. These are filled with bright yellows, oranges, and reds. As shown in the Golombsky and Hagen article brighter colors attract the eye. This trailer has plenty of these bright colors to try to attract the eye. This is especially good for when the trailer is just on during a commercial segment on the TV, because when nobody is really paying attention this could catch their eye.

The tricks they use do not stop there. The trailer uses male gaze with all of the women wearing little clothing. They use male gaze to attract the male audience. Male gaze is when the people producing the trailer sexualize women to try to appeal to more men. Because the audience of the Fast and Furious series is male dominant, this type of advertising works and works well. It adds another aspect to action movies, which are consumed more by men anyways, that grabs the eye of men watching television.

Also, since the majority of people who watch action movies are men, all of the action in the trailer helps sell that. There are explosions, car wrecks, car chases, big guns, and fighting. Not to mention some of the cars they drive are extremely nice and appeal to the male audience also. All of these items just help sell to the male market even more. This movie trailer makes the Fast Five look like the greatest action movie of all time. It covers all of the bases of what action movies are and shows them in this short preview.

This trailer was produced extremely well for the movie Fast Five. It shows sexy women, fast cars, explosions, and conflict, which is what the entire movie series is based on. Besides this it brings in big name actors to attract even more people. In the Fast Five that actor is Dwayne “The Rock” Johnson, this could be the opposite of the male gaze spoke on earlier. Since the movie is mainly targeted at men, bringing in The Rock could attract women since he was the sexiest man alive in 2016 (Johnson).

All together the trailer for Fast Five did what it was supposed to do. It used all of the elements of an action movie and threw it into a two-minute summary with just enough suspense to want you to go to the movies. It also does not hurt that this is the fifth movie in the series and they already have a huge backing from all of their fans. So even without this well produced action trailer the movie still would have probably done well.